Does your small business really need a website? YES. Here’s why and what to include.
If you’re a small business owner with a thriving Instagram page and great word of mouth referrals, you may be wondering if having a website is really necessary. The short answer? Yes, you absolutely need one.
Here’s why, and what to make sure you’ve included so that your website actually helps you attract and convert customers.
Every small business needs a website
Your website is more than just an online brochure - it’s your digital shopfront, open 24/7 to potential customers. I’ll let the numbers do the talking here to prove my point:
81% of people research a business online before making a purchase
Nearly 70% say they’re more likely to buy from a business with a professional website
So if your business isn’t showing up on Google, chances are your competitors will be. That’s business you’re missing out on.
Why is a website essential for small businesses in 2025?
It builds credibility
Customers expect to you have an online presence. A professional, well-designed website shows that you’re legitimate and trustworthy.It is available 24/7
Your website never clocks off. It can capture leads, answer questions and generate sales and enquiries whilst you sleep or enjoy your weekend.It helps you get found by the right people
A properly built site with strong SEO helps new customers discover you when they’re looking for your services or products.It ties everything together
Social media, email campaigns, and ads should all drive traffic back to your website, like a ‘hub’ for everything.It doesn’t need to cost you a bomb
With platforms like Squarespace, small businesses can launch professional websites without paying agency prices or needing coding skills.
What should you include?
Once you’ve decided to build a website, the next step is making sure it includes the right content. Here’s what every small business website should include:
A clear homepage
Tell people who you are, what you do and how you can help them, in one glance. Keep is clean, visual and easy to navigate.About page
Share your story and what makes your business unique. Customers connect with authenticity and personality, so include photos, your background and your values.Services or product page
Make it obvious what you sell or offer, and how people can buy or book. Include clear call-to-actions like ‘Book a consultation’ or ‘Shop now’.Testimonials and reviews
Social proof builds trust. Add quotes or short case studies from real clients and customers.Contact page
Make it easy to get in touch. Include a simple contact form, your email and links to your social media.Blog
This one is optional but a good blog helps your visibility on Google and positions you as an expert. Share helpful tips, updates or answers to common questions.
What should you to avoid?
Too many small business websites try to do too much, and create overwhelm for their potential customers or clients. Avoid these pitfalls to make sure your website is professional and able to convert easily.
Walls of text
People skim online and don’t want detail straight off the bat, keep it concise and clear.Auto-playing music or videos
These slow your website down, you’d be surprised how short our patience is when we are online, we don’t want frustrated customers.Too many pop-ups
One well-timed offer is enough, let’s not annoy people.Inconsistent branding
This one is surprisingly common, a consistent brand (fonts, imagery, tone of voice) builds trust and is key to making your site look professional.
In summary…
In today’s market, a website isn’t optional. It’s a core part of your marketing and sales strategy.
A well-designed, easy to manage Squarespace website can help you look professional, attract more customers and grow your business - without the big agency cost.
If you’re ready to create or refresh your website, I can help you plan, design, and build a website that fits your business, budget and goals. Leaving you time to focus on what you do best.