6 Simple SEO Tips to Boost Your Squarespace Website Ranking
(From a Squarespace Website Designer Who’s Seen It All)
If you’re a business owner who’s invested time (and probably money) into your website, you already know how important it is for people to actually find it. That’s where SEO comes in, and if you’re using Squarespace, the good news is you’re already working with a platform that has solid built-in SEO capabilities.
But just having a Squarespace site isn’t enough. Even beautifully designed websites won’t rank unless you put some intentional SEO basics in place.
As a Squarespace website designer, I see the same missed opportunities again and again; small, fixable things that can make a big difference in how your site performs in search results.
So let’s walk through some simple, actionable SEO tips you can implement today to boost your Squarespace website ranking.
1. Connect Your Google Search Console (Seriously, Don’t Skip This)
Let’s start with one of the most overlooked, but absolutely essential, steps.
Have you connected your website to Google Search Console?
If not, this should be your top priority.
Google Search Console is a free tool that allows you to:
Submit your sitemap
Monitor how your site appears in search results
Identify indexing issues
See what keywords people are using to find you
Without it, Google is essentially guessing its way through your website.
When you connect your Squarespace site to Search Console, you’re giving Google a clear roadmap of your content. This helps your pages get indexed faster and more accurately, which directly impacts your ranking potential.
Quick tip: After connecting, make sure you submit your sitemap (usually yourdomain.com/sitemap.xml). This ensures all your pages are discoverable.
2. Optimize Your SEO Titles & Descriptions for Every Page
This is one of the simplest changes you can make, and one of the most powerful.
Every page on your website should have:
A clear SEO title (50–60 characters)
A compelling meta description (around 150 characters)
These are what show up in Google search results, so they play a huge role in whether someone clicks on your site or scrolls past it.
What to include:
Your main keyword (for example: “Squarespace website designer”)
A clear description of what the page offers
Natural, readable language (avoid keyword stuffing)
Example:
Title: Squarespace Website Designer for Creative Businesses
Description: Custom Squarespace website design for creatives ready to elevate their online presence and attract dream clients.
Take the time to go through each page on your site; home, about, services, contact, and refine these. It’s tedious, yes, but incredibly worth it.
3. Remove Low-Value Pages from Google Search
Not every page on your website needs to show up in search results.
In fact, some pages can actually hurt your SEO performance if they’re indexed.
Two common examples:
Privacy Policy
Terms & Conditions
These pages don’t provide meaningful content for search users, and they can dilute the overall quality of your indexed pages.
What to do:
Go into your Squarespace page settings
Disable search engine indexing for these pages
ORRemove them via Google Search Console
This helps Google focus on your important pages—the ones you actually want to rank.
4. Compress Your Images (Your Site Speed Depends On It)
If your website is slow, your rankings will suffer. It’s that simple.
One of the biggest causes of slow websites? Oversized images.
As a general rule, no image on your site should be over 250KB
Large image files slow down your page load time, and Google prioritizes fast, user-friendly websites.
Easy ways to fix this:
Use tools like TinyPNG or ImageOptim before uploading
Resize images to the actual display size (don’t upload massive files and rely on Squarespace to scale them)
Stick to JPEG for photos and PNG only when necessary
Faster site = better user experience = better rankings.
5. Start (and Stick to) a Blog Strategy
If you want to seriously improve your SEO, blogging is non-negotiable.
Your main website pages can only target so many keywords. A blog allows you to:
Rank for long-tail keywords
Answer specific questions your audience is searching
Build authority in your niche
What works best:
Publish twice per week (consistency matters more than perfection)
Focus on long-tail keywords (e.g. “how to choose a Squarespace website designer”)
Answer real client questions and FAQs
Be genuinely helpful
And here’s where many people miss the mark, don’t just write generic content.
Add your personal experience. Share your process. Talk about real client scenarios. That human element is what makes your content stand out, and keeps people on your page longer (which Google loves).
6. Clean Up Your URL Slugs (and Use Redirects When Needed)
Your URL structure matters more than you might think.
A good URL should be:
Clear
Simple
Relevant to the page content
Example:
Bad: yourdomain.com/page-1
Better: yourdomain.com/squarespace-website-designer
Clean URLs help both users and search engines understand what your page is about.
Important:
If you ever change a URL slug, you must set up a redirect.
Otherwise:
Visitors may hit a broken page
You lose any SEO value that page had built up
Squarespace makes it easy to create redirects in the settings, so there’s no excuse to skip this step.
Bringing It All Together
SEO doesn’t have to be complicated.
In fact, most Squarespace websites don’t need advanced strategies, they just need the basics done well and consistently.
If you:
Connect your Google Search Console
Optimize your page titles and descriptions
Remove low-value pages from search
Compress your images
Commit to blogging regularly
Keep your URLs clean and organized
…you’ll already be ahead of a huge percentage of websites out there.
And as a Squarespace website designer, I can tell you this: the difference between a website that ranks and one that doesn’t usually comes down to these exact fundamentals.
Final Thoughts
Think of SEO as a long game.
You won’t see results overnight, but with consistent effort, your website will start to gain traction, attract more traffic, and bring in better-fit clients.
Start with one or two of these tips today. Then build from there. Or, book onto one of my Expert Days and I’ll take a look at all of this for you over the course of 6 hours.