Which Squarespace Plan Will I Need for My Business?
If you’ve started looking into building a website, you’ve probably already come across Squarespace. And if you’ve spent more than five minutes on their pricing page… you’ve probably also wondered:
“Okay, but which plan do I actually need?”
Don’t worry — you’re absolutely not alone. This is one of the most common questions I get from new clients. If you’re not particularly tech-y (or proudly describe yourself as a bit of a technophobe!), the list of plans can feel a bit confusing at first.
The good news? Most businesses only need the Basic plan. Yep, really.
As a Squarespace website designer UK, I work with lots of small businesses — coaches, consultants, creatives, therapists, freelancers, and service providers — and in the majority of cases the Basic plan is perfect.
Let’s break it down in simple terms so you can feel confident about what you actually need.
First Things First: How Much Does Squarespace Cost?
Squarespace offers four main plans. Prices change occasionally, but at the time of writing they are approximately:
| Plan | Monthly Price | Annual Price |
|---|---|---|
| Basic | £16 per month | £12 per month (billed annually) |
| Core | £23 per month | £17 per month (billed annually) |
| Plus | £35 per month | £24 per month (billed annually) |
| Advanced | £56 per month | £36 per month (billed annually) |
Most people choose the annual option, because it’s cheaper overall and you also get a free domain name for the first year.
But the most important takeaway here is this:
You can run a beautiful, professional business website for around £12 per month.
That’s one of the biggest reasons so many of my clients choose Squarespace.
Why Squarespace Is Such a Good Option for Small Businesses
If you’ve been researching websites, you’ve probably also come across WordPress.
Now, WordPress can absolutely be great — but it’s a very different experience.
Many WordPress websites are built by developers, which often means:
You pay someone hundreds or thousands upfront
Then you pay them yearly for maintenance
And often you can’t easily update things yourself
So every time you want to change something small — update a price, add a blog post, swap a photo — you might need to ask your developer to do it.
That can quickly become frustrating (and expensive).
Squarespace works differently.
It’s designed so you can actually manage your own website once it’s built.
So after your website is designed, you can easily:
Update text
Add blog posts
Upload new photos
Change prices or services
Add new pages
…without needing a developer every time.
For many business owners — especially those who feel a bit nervous around tech — this is a huge relief.
And the fact you can do all that for around £12 a month on the Basic plan is honestly one of Squarespace’s biggest selling points.
The Squarespace Basic Plan (What Most Businesses Need)
Let’s start with the plan I recommend most often.
Basic Plan
£16 per month (or £12/month annually)
For most service-based businesses, the Basic plan includes everything you need to run a professional website.
You can:
Create a full multi-page website
Connect your own domain name
Start a blog
Collect enquiries through contact forms
Showcase services and portfolios
Connect email marketing
Add booking integrations
Use beautiful templates
Edit the site easily yourself
In other words, it does everything most small businesses actually need.
If you’re a:
coach
therapist
photographer
designer
consultant
freelancer
service provider
…then the Basic plan is almost always the right starting point.
And honestly, the affordability of this plan is such a big reason I love designing Squarespace sites for my clients.
You get a high-end looking website without the huge ongoing costs.
When You Might Need a Higher Plan
While the Basic plan works for most people, there are a few situations where another plan might make more sense.
Let’s look at them quickly.
The Core Plan
Core Plan
£23 per month
£17 per month annually
This plan adds e-commerce features, so it’s useful if you want to sell products through your website.
It includes things like:
Online shop
Customer accounts
Secure checkout
Product management
However, if you’re only selling a few things occasionally, there are often workarounds — so this isn’t always necessary.
The Plus Plan
Plus Plan
£35 per month
£24 per month annually
This is generally for businesses that rely more heavily on online selling.
You get:
More advanced e-commerce tools
Abandoned cart recovery
Subscriptions
Advanced merchandising features
Most service businesses don’t need this, but it’s great for established online shops.
The Advanced Plan
Advanced Plan
£56 per month
£36 per month annually
This is the top-tier option and is mainly designed for larger online stores.
Features include:
Advanced shipping options
Commerce APIs
More detailed reporting
For the majority of small businesses, this is completely unnecessary.
Don’t Stress — We’ll Figure This Out Together
One thing I always tell my clients is:
You don’t need to decide this on your own.
When we have a discovery call, we’ll talk through things like:
What your business does
Whether you want to sell products
If you need booking tools
Your future plans for the website
From there, I’ll recommend the best Squarespace plan for your situation.
After our call, I’ll send you a Scope & Quote document, and inside that you’ll see the exact plan I recommend for your website.
So you won’t be left guessing.
Why My Clients Love the Basic Plan
When people first start thinking about getting a website, they often assume it’s going to cost thousands every year just to keep it running.
That’s often the case with developer-built websites.
But with Squarespace, the ongoing cost is refreshingly simple.
For many of my clients it’s basically:
£12 per month for the website
Plus a small domain renewal each year
That’s it.
No complicated hosting bills.
No maintenance contracts.
No paying someone every time you want to change a sentence on your homepage.
For small businesses — especially those just starting out — that affordability is incredibly empowering.
You get a professional online presence without feeling locked into expensive tech support forever.
Squarespace Is Built for Non-Techy Humans
Another reason I specialise as a Squarespace website designer UK is because it’s genuinely one of the most user-friendly platforms out there.
It’s designed so you can:
Click on text and edit it directly
Drag sections around
Add images easily
Duplicate pages
Publish blog posts in minutes
You don’t need to know code.
You don’t need to install plugins.
You don’t need to worry about software updates breaking your site.
For people who feel a bit intimidated by technology, this makes a huge difference.
It means your website actually feels manageable.
The Hidden Benefit: You Stay in Control
This is something that many business owners don’t realise until they’ve experienced the alternative.
When a website is heavily coded by a developer, you often end up dependent on them.
But with Squarespace, the goal is different.
The platform is designed so that once your website is professionally designed and launched, you can confidently run it yourself.
That doesn’t mean you have to do everything — but it means you’re not stuck waiting for someone else every time you want to make a small change.
For many of my clients, that freedom is one of the biggest benefits of all.
So… Which Squarespace Plan Do You Actually Need?
If you’ve skimmed everything above, here’s the simple version:
Most businesses should choose the Basic plan.
It’s affordable, powerful, and more than capable of running a beautiful professional website.
Only consider the higher plans if you:
Want a full online shop
Need advanced selling features
Run a large e-commerce business
Otherwise, the Basic plan will do the job perfectly.
Thinking About a Squarespace Website?
If you’re currently exploring your website options and feeling a bit overwhelmed by all the tech choices, you’re definitely not alone.
Working with a Squarespace website designer UK means you don’t have to figure everything out by yourself.
During a discovery call we’ll talk through:
your business
your goals for the site
the pages you need
and which Squarespace plan is the best fit
Then I’ll include the recommended plan in the Scope & Quote document I send afterwards, so everything is clear and simple.
No jargon. No confusion.
Just a website that works beautifully for your business.