Why Hire a Professional Squarespace Designer Instead of DIY?

If you’ve found yourself wondering whether you really need to hire a professional Squarespace designer — or whether you should just crack on and build your website yourself — you’re not alone.

Squarespace markets itself as an easy, DIY-friendly platform. And to be fair… it is. You absolutely can build a Squarespace website yourself.

But here’s the honest truth: just because you can, doesn’t mean you should.

I like to compare DIY web design to doing the architectural drawings for an extension on your house. With enough Googling, YouTube tutorials, and late nights, you might be able to blag it. But are you really going to end up with the dream outcome you imagined? Probably not.

As a UK-based Squarespace website designer who works with small businesses every day — and as a small business owner myself — I see this play out time and time again.

The Reality of DIY Website Design for Small Businesses

When you’re running a small business, your time is already stretched thin.

You’re juggling:

• Customers or clients

• Stock or service delivery

• Invoices and accounts

• Emails and admin

• Social media and marketing

• And often… life, kids, and a household too

So ask yourself honestly: do you really have the time to add full website design and development to that list?

Most people start with good intentions. They throw together a quick DIY website, promising themselves they’ll “come back to it later”. But later rarely comes.

Instead, the website sits there for months (or years):

• Looking unfinished or generic

• Not showing up properly on Google

• Not converting visitors into enquiries

Your website is often the first impression someone has of your business. And if it looks basic, outdated, or confusing, potential customers won’t hang around to give you the benefit of the doubt.

Why Hiring a Professional Squarespace Website Designer Makes Sense

When you hire a professional Squarespace website designer, you’re not just paying for someone to make things “look nice”. You’re investing in:

• Strategy

• Experience

• Time-saving

• And peace of mind

I bring in-depth knowledge of Squarespace, over 10 years of marketing experience, and a strong eye for design — all working together to create a website that actually supports your business goals.

And honestly? Sometimes the biggest benefit is simply offloading one huge task from your plate and handing it to someone who lives and breathes this stuff.

Squarespace Expertise (This Is All I Do)

I only work with Squarespace. That means I know the platform inside out.

Because of this, I can:

• Customise layouts beyond basic templates

• Use light CSS to create bespoke touches (like centring your logo in the header)

• Avoid over-complicating things so your site doesn’t break when you edit it

I’m also experienced with Squarespace’s additional features, including:

• E‑commerce stores

• Appointment scheduling

• Contact forms and integrations

Everything is set up properly and ready for you to use — no half-finished settings or confusing back-end options.

A Strong Marketing Background (Not Just Design)

I have over 10 years of marketing experience, and I bring that mindset into every single Squarespace website I design.

That means I’m constantly thinking about:

• SEO and keyword-focused website copy

• Clear messaging that speaks to your ideal clients

• Logical page structure and navigation

• Strategic calls-to-action (CTAs)

I’m always asking questions like:

• What is the user journey on this website?

• Where do we want visitors to click next?

• What questions are potential customers Googling?

• How can our content support their decision-making?

This is the difference between a website that exists and a website that actually works.

And yes — I’ll also remember the small but important details, like adding a favicon, optimising images, and setting your site up properly from an SEO perspective.

DIY Websites Often Look… DIY

This is the part most people don’t want to hear — but it’s important.

DIY websites often look basic.

That’s not because the business isn’t good. It’s usually because:

• Templates haven’t been customised properly

• Content is cramped or poorly spaced

• Outdated design elements (like generic icons) are used

I have a trained eye for design, which is why I’m so passionate about creating bespoke Squarespace websites that feel modern, professional, and uniquely you.

I’ll either work with your existing branding or help refine it so it translates beautifully to a website. I also keep up with current design trends, so your website doesn’t feel dated a year down the line.

The goal is always the same: a website that’s both functional and aesthetically pleasing.

Time: Your Most Valuable Resource

Time really is money — especially as a small business owner.

Building a website properly takes:

• Research

• Planning

• Design decisions

• Copywriting

• SEO setup

• Testing and refining

It’s a huge time investment, and it’s very difficult to do well when you’re fitting it around everything else.

I see so many business owners DIY their website in the early days, fully intending to improve it later… but later never happens.

Getting your website sorted properly early on:

• Builds credibility

• Helps customers trust you

• Supports your marketing from day one

If your website looks rushed or unfinished, people will notice — and they may look elsewhere.

Is Hiring a Squarespace Designer Worth It?

If you want a website that:

• Reflects your brand properly

• Is designed with strategy and SEO in mind

• Saves you hours (if not weeks) of work

• Grows with your business

Then yes — hiring a professional Squarespace website designer is absolutely worth it.

If you’re a UK-based small business owner and you’re ready to stop battling with DIY web design, I’d love to help.

👉 Get in touch via the enquiry form below to book a no-obligation discovery call and let’s chat about your website.